Graphic Design

A record player
Blog Archives

Hershey Co.’s updated look sealed with a Kiss, foiled by social media

From the perspective of “mouth feel,” as they call it in the confectionery business, I prefer Hugs to Kisses. But the Hershey’s Kiss is iconic, whether in its silver wrapper, on a street light in its namesake hometown, or as

With these typos you get hand cooked in peanut oil

It reads like a cry for help from the factory worker who made these potato chips: “Hand cooked in 100% pure peanut oil.” I presume the rest: “In great pain. Someone call for help!” Of course, it’s the Utz Kettle

5 things your public relations agency should be doing for you

Maybe all you want is to associate yourself with a big-name public relations agency, regardless of what it does for your business. Perhaps it’s enough that your PR person indulges stories about your golf game. More likely, you want to

About the Author

Neal Goulet

Neal Goulet, Owner
Having been a journalist, Neal knows writing, grammar and style, as well as the language and movements of a newsroom.