The clothes don’t make the man, but can a hat make or break a presidential campaign? Abraham Lincoln is forever linked to his stovepipe hat, but headwear hasn’t been all that useful to presidents since John Kennedy allegedly killed the…
Branding
Blog Archives
Aug 31
Spot on: Advanced Insurance Solutions’ new TV commercial
It was somehow fitting that the 30-second TV commercial we developed for client Advanced Insurance Solutions had one of its earliest airings during the Little League World Series. After all, I first got to know Chris Painter, co-owner of AIS,…
Aug 10
You’ve heard of upselling. This is un-selling.
No shirt, no shoes, no service. But even if you are properly attired, you still get no service. Increasingly, that’s how the shopping experience seems. Consider a stroll I took during our recent vacation in Maine. We were in the…
