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Five steps to becoming the best PR client you can be

I’m a realist when it comes to the relationship between providers of public relations services and their clients. It’s easy to talk about partnerships, but when one party pays another party, it’s clear who’s in charge. This is how it

Media Mention: WGAL’s Anne Shannon

There’s a nap in Anne Shannon’s future. It could come this fall, when her four young sons – ages 9, 7, 5 and 4 – are back in the school routine. Between now and then, she will have many more

Media Mention: Susquehanna Style

For the first time, there was a stand-alone February issue. A men’s issue. “It created an entirely new experience for our readers,” said Keely Childers Heany, who last year became a mother for the first time and Susquehanna Style’s editor