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Blog Archives

PR success requires time, because everyone has stories to tell

In mid-July, I received an inquiry through our website from an executive with a Boston-area advertising company. “I have a client in your area who needs PR help,” she wrote. “I want to turn them over to a good firm

5 things your public relations agency should be doing for you

Maybe all you want is to associate yourself with a big-name public relations agency, regardless of what it does for your business. Perhaps it’s enough that your PR person indulges stories about your golf game. More likely, you want to

Getting a read on the e-book

To keep up on the ever-changing world of public relations, I often go in search of free e-books to download. Whether the topic is blogging or social media, search engine optimization or inbound marketing, it has been covered in an