In mid-July, I received an inquiry through our website from an executive with a Boston-area advertising company. “I have a client in your area who needs PR help,” she wrote. “I want to turn them over to a good firm…
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Jul 28
5 things your public relations agency should be doing for you
Maybe all you want is to associate yourself with a big-name public relations agency, regardless of what it does for your business. Perhaps it’s enough that your PR person indulges stories about your golf game. More likely, you want to…
Mar 10
Getting a read on the e-book
To keep up on the ever-changing world of public relations, I often go in search of free e-books to download. Whether the topic is blogging or social media, search engine optimization or inbound marketing, it has been covered in an…
