Royer’s acquires business operations of Lebanon Valley Flowers and Gifts

Customer list and phone line transfer to Royer’s in Lebanon
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LEBANON, Pa. (April 20, 2013) – Family-owned Royer’s Flowers & Gifts has acquired the business operations of Lebanon Valley Flowers and Gifts.

Effective today, Lebanon Valley Flowers’ customer list, standing orders and phone line will transfer to Royer’s flagship store at 810 S. 12th St., Lebanon.

Lebanon Valley Flowers’ store at 1140 State Route 72 North has closed. The company’s stand at Lebanon Farmers Market will remain open but will focus on giftware.

Lebanon Valley Flowers’ owners, Peggy and Steve Progin, approached Royer’s shortly after Valentine’s Day to express their interest in selling, said Greg Royer, president and CEO of Royer’s. Terms of the transaction were not disclosed.

Lebanon Valley Flowers opened in 1991; the Progins have owned it since 2004.

“Peggy and Steve and their team have worked hard to build a loyal customer base,” Greg Royer said. “We are grateful that the Progins looked to Royer’s when they decided to sell.”

Royer’s is sending a letter to Lebanon Valley Flowers customers to welcome them into the Royer’s family. Recipients can take the letter to any Royer’s store to receive a free rose.

Royer’s celebrated its 75th anniversary in 2012. Andrew Royer, manager of Royer’s in Lebanon, represents the fourth generation to work in the family business, which his great-grandmother Hannah Royer started.

“We’re eager to meet the Lebanon Valley Flowers customers and welcome them to our store,” Andrew Royer said. “This is a busy season with proms, Mother’s Day, graduations, weddings. We’re here to provide excellent customer service no matter what the need is.”

Royer’s Lebanon store is open 8 a.m. to 6 p.m. Monday to Thursday; 8 a.m. to 7 p.m. Friday; and 8 a.m. to 5 p.m. Saturday. The store can be reached at 273-2683.

Lebanon-based Royer’s (www.royers.com) operates 16 Royer’s stores in Berks, Cumberland, Dauphin, Lancaster, Lebanon and York counties. Sister company Stephenson’s Flowers & Gifts has one Harrisburg store.