Getting jump on holidays, AWI lowers prices on more than 2,000 grocery items

‘Super Savers’ offered through Jan. 4 at more than 250 Mid-Atlantic supermarkets
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ROBESONIA, Pa. (Oct. 28, 2013) – If you think the holiday season has started early, you’ll get no argument from Associated Wholesalers Inc.

A retailer-owned grocery wholesaler, AWI has gotten a jump on the holidays – and the big-chain competition – by unveiling Super Savers, which runs now through Jan. 4.

The 12-week program reduces prices on more than 2,000 seasonal grocery items sold at more than 250 independent supermarkets in Pennsylvania, New York, Delaware, Maryland and Ohio.

“Consumers are looking for ways to ease the stress of the holidays while stretching their dollars,” said Fred Foose, AWI’s marketing director. “Because Super Savers runs throughout the holidays, customers can purchase the seasonal items they need at lower prices whenever it’s most convenient for them to fit grocery shopping into their busy schedules.”

Among the supermarket groups that have banded together to help customers with their holiday spending are Shurfine Markets, Family Owned Markets and Stauffers of Kissel Hill in central Pennsylvania, and ShurSave Markets in northeast Pennsylvania.

In addition to these groups are more than 150 other independently owned and operated supermarkets throughout the Mid-Atlantic region that are offering their customers lower prices on seasonal items as part of the AWI-sponsored Super Savers program.

Shelf flags, bright tags at the point of purchase, and signs throughout the stores will introduce shoppers to Super Savers. AWI is offering the program to its member stores in addition to thousands of everyday lower prices available each week throughout the year.

Based in Robesonia, Berks County, AWI ( is a retailer-owned cooperative serving members and customers that operate supermarkets and convenience stores throughout the eastern United States, Puerto Rico and Dominican Republic. AWI provides food and household products, including its own Shurfine and White Rose brands, from its distribution centers in Robesonia, York and Carteret, N.J.