Client news: Drayer Physical Therapy stuck on kinesiology tape in latest newsletter

With this issue, we incorporated a QR code that links to a video on the company's YouTube channel.
A television

Just in time for the Winter Olympics, Drayer Physical Therapy Institute’s latest external newsletter focuses on kinesiology tape, which had its coming out party at the 2008 Summer Olympics.


Developed by a Japanese chiropractor 30 years ago, kinesiology tape was designed to mimic the texture and elasticity of human skin so as not to restrict movement.

It is said to lift the skin, forming tiny spaces that allow for improved circulation and decreased swelling, relieving pain in the process.

Goulet Communications has brought its newsletter services to bear on Drayer’s newsletter (and the company’s employee newsletter, Pathfinder) for a decade.

We continue to look for ways to make the external newsletter more valuable to the physicians and patients who read it. Hence, with this issue we added a QR code that links to a kinesiology taping video on Drayer’s YouTube channel.

To view a downloadable PDF of the newsletter, click here. To view the video, click here.