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Yes, Lauren, Stay Apparel Co. is a thing

This post originated on stayapparel.com, which sells custom U.S.-made clothing and accessories. Stay is owned by Goulet Communications. The idea for Stay Apparel Co. evolved over several years. I remember email exchanges with a designer friend about creating throwback T-shirts,

An appeal to L.L. Bean’s soul

Our annual summer trips to Maine have a comforting sameness to them: reacquainting with family members; eating Sam’s Italian sandwiches and lobster rolls; running along the ocean. Another requisite is our pilgrimage to Freeport, home to outdoor retailer L.L. Bean.

The original sticky marketing

When I was young, my father only bought Ford cars and trucks. So it was that as kids, my brother and I wrote to Ford Motor Co. on one or two occasions. Ford probably responded with brochures about the new

About the Author

Neal Goulet

Neal Goulet, Owner
Having been a journalist, Neal knows writing, grammar and style, as well as the language and movements of a newsroom.