Client Relations

A record player
Blog Archives

Guidelines for media relations: the always and nevers

While going through a filing cabinet recently, I came across a handout prepared by the public relations division of The Neiman Group, a former Harrisburg ad agency where I worked from 1999-2002. The title of the handout: Guidelines for Media Relations.

Dial out: thank you for not becoming my client

It started with a Monday afternoon email from the company’s marketing coordinator. The submission, made through my website, expressed interest in media relations services. I wrote back, expressing thanks and adding: “I would be thrilled to have a conversation with