Aaron James Draplin is a national treasure. If I have a graphic design hero, he is it. I discovered him several years ago when Advertising Age, I think, offered a link to a video of Draplin taking viewers through his…
Branding
Blog Archives
Feb 06
The original sticky marketing
When I was young, my father only bought Ford cars and trucks. So it was that as kids, my brother and I wrote to Ford Motor Co. on one or two occasions. Ford probably responded with brochures about the new…
Nov 14
Give Hershey for the holidays
This effort amounts to a proverbial toe in the water, which is progress considering that last year I never broke through the ice. For the 2015 holiday season, I attempted to sell U.S.-made T-shirts bearing the logo of Pennsylvania Puck,…
