Branding

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Blog Archives

Defining Stay Apparel Co. and a brand of place

This post originated on stayapparel.com, which sells custom U.S.-made clothing and accessories. Stay is owned by Goulet Communications. I told a friend about Stay Apparel Co. in the spring. She called it “an interesting brand name.” I wondered just how

Yes, Lauren, Stay Apparel Co. is a thing

This post originated on stayapparel.com, which sells custom U.S.-made clothing and accessories. Stay is owned by Goulet Communications. The idea for Stay Apparel Co. evolved over several years. I remember email exchanges with a designer friend about creating throwback T-shirts,

An appeal to L.L. Bean’s soul

Our annual summer trips to Maine have a comforting sameness to them: reacquainting with family members; eating Sam’s Italian sandwiches and lobster rolls; running along the ocean. Another requisite is our pilgrimage to Freeport, home to outdoor retailer L.L. Bean.